December 1959 - VIP
treatment for very important valves. Shows factory to wholesaler by
racing car, to retailer by plane and to home by boat with cute little Mr.
Valve in the driving seat.
November 1960 - Better Make It
This advert had been used throughout 1960 - this latter edition is shown
without the STC logo and address - just the plain Footscray
location. Orientated around the valve and teletube replacement
business. A July edition (with the STC logo) had the reference
January 1961 - Square dealer?
Swinging sixties or what! Convincing you that using Brimar valves
and teletubes will enhance your reputation as a dealer. Plain
Footscray address with no other logo. Monochrome rather than black
and red - saving money.
April 1961-Eyes wide Open?
The second "people image" advert,
and what better than an innocent child? Mentions dealer trust,
judgement and faith. However, the theme is never really used to its
full, the punch line finishing with "For eye-opening value..."
September 1961 - Vital
Showing off their new reference manual (No.9) , boasting of 300 types of
valves and teletubes, Twin Panel Teletubes, Design Data Service plus a
section for home constructors with new and revised audio and stereo
applications. CV equivalent lists included. Priced at six
shillings. Shows the Thorn-AEI address.
September 1961 - Just Published!
Sticking to the "information for
dealers" theme, this advert of the same month shows there detailed
catalogue and invites you to write of 'phone for a copy today.
January 1962 - Popular valves
About as plain as you can get - an advert
devoted to reminding you of the availability of a list of products. EB91,
ECC81/2/3, ECL80, EF80/91, EY51/86, PCC84, PCF80, PCL82, PL81, PY32/81/83
April 1962 - Helter-skelter
Very similar idea to the "VIP"
advert of 1959. Little valve men going from Brimar, through the
wholesaler, retailer and to the customer (at the bottom queuing). Pun on a
skyward-spiralling demand for their valves.