Hit or Miss
Vintage Technology (1950 - 1955)
All these radios, televisions and radiograms had to be moved around the country, so what better way to advertise your wares on the road than to spruce up the old delivery van. Here are some great reminders of vintage technology vans.
|Alba delivery vans have been
decorated in a new style carrying a bold advertisement in bright colours,
the main theme being in blue, red and white, with sets illustrated in
actual colours. A. J. Balcombe Ltd. are satisfied that the change
has resulted in greatly increased "readership value."
Drivers say that when stopping to make deliveries, especially with
television in the Midlands, people actually gather round the vans,
obviously fully absorbing the message.
|This smart van is the latest
addition to the small fleet of vehicles run by Ketts Radio, radio and
television retailers, of Spring Grove Corner, London Road, Iselworth.
|This specially constructed
Diesel van, which Sobell Industries Ltd. have just put into service, is
designed to transport safely loads of up to 200 television receivers on a
double deck arrangement. It is hoped that it will materially assist
in ensuring speedy deliveries.
|This image is clipped from a
"Downes & Davies Ltd." advert who appear to have specialised
in the delivery of electrical goods for those that couldn't afford their
own vans. Dependable Delivery was the theme with depots at
Manchester (Deansgate 5627), Carlisle (Tel 631), Workington (Tel 139) and
Birkenhead (Tel 4340-1) and head office in Liverpool (CENtral 5491).
|Pictured left is the Dimplex
8-ton Leyland lorry with Luton body which has just been sign-written in an
attractive and striking style. On the sides of the van are 6ft high
coloured illustrations of a Dimplex water radiator. These
illustrations appear against a dark blue background and lettering is in
red, gold leaf, and dark white.