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History:  The First LP Records
This historic article from "The Wireless and Electrical Trader", 10 June 1951 was about an announcement that would revolutionise the record playing business with higher quality, longer playing records.  Prior to this, a classical symphony would need a whole box of records to contain the length of programme.  The ironic statement "...and even dance music" shows that the business had no idea of the forthcoming teenager/pop music revolution that would capitalise on 33 1/3 rpm LPs.

Decca Issue Long-playing Records
First List to be Released During This Month

The Decca Record Co., Ltd., will bring long-playing gramophone records to the British market for the first time this month by releasing a list of over fifty recordings. They are 33 1/3 r.p.m. microgroove records made of unbreakable material, and recorded by the company’s "f.f.r.r." full-frequency range system. To enable the records to be played with existing reproducing equipment, Decca have already announced a range of 33 1/3 r.p.m. and dual-speed motors. Full details of this were published in the last issue of the Trader. The simple single-speed 33 1/3 r.p.m. player retails at £8 18s, including tax. The records are made of a material named Geon and are of the usual 10 and 12in diameter, with small-size centre holes. They are supplied complete with decorated pictorial containers, many of which include authoritative notes on the music concerned.

Many Complete Works

The firsts list contains a wide selection of classical works, including complete Beethoven, Haydn and Mozart symphonies; operatic and light orchestral works; and even dance music. As an example of the potentialities of the long-playing technique, one 10in record presents a complete concert of popular music, comprising eight numbers, played by the Queen’s Hall Light Symphony Orchestra. On a single 10in dance record are compressed no fewer than eight current numbers.

The following prices, including tax, have been fixed for the new L.P. records:-

Decca Gold Label
Decca Gold Label
Decca Red Label
Decca Red Label
Decca Blue Label
Brunswick Black Label
Brunswick Black Label
Capitol Magenta Label
Capitol Magenta Label
12in
10in
12in
10in
10in
12in
10in
12in
10in
LXT
LX
LK
LM
LF
LAT
LA
CTL
CTL
39s 6d
29s 6d
34s 6d
25s 0d
22s 0d
34s 6d
25s 0d
39s 6d
29s 6d
 

The release of these new records, with their associated equipment, will obviously open up a new field for sales by dealers, particularly those that cater on a large scale for devotees of recorded music. The public’s reaction will be awaited with interest, and new sales campaigns prepared to take full advantage of the opportunity of increasing record business.

Since the announcement in the last issue the prices of two of the Decca long-playing instruments have been changed. Model 33B single-speed player with lid now lists at £12 1s 6d, incl. tax, and Model 3378 dual-speed high-fidelity playing desk at £16 16s, incl. tax.