Trader advert from July 1951 shows some of the McMichael range of TVs and
radios. this advert has probably the longest sentence I have ever
seen. McMichael had been selling radios since the 1920's with a
reputation of high quality furniture-style appliances. The
twin-speaker radio is a classic of its era - but before stereo!
While the public appreciate
fine cabinet work it needs a fine set inside to convince the trade.
With McMichael you get both. McMichael's many points of superiority
rest on very substantial technical grounds. The attention to detail
in the circuit, the development of push-pull output and its consequent
effect upon tonal quality - the precautions taken to reduce mains static
interference - the exceptional waveband coverage - all these and other de-luxe
features account for the inherent reliability, year in and year out, of
any set bearing the name McMichael. The sets shown here fully
maintain this proud tradition. They can be handled in the confident
expectation of better sales and enhanced goodwill.
McMichael Radio For
* McMichael model 512R
(12") Television and Radio Receiver. AC Mains 190/250V, 50
cycles. Price £109-6-11 tax paid.
** McMichael model 851U Twin
Speaker Transportable. AC/DC 190-250V, 40/100 cycles. Price £23-5-0
*** McMichael model TM51
(Table Model). A 14 valve Tunable Television Receiver. AC 190/250V
50 cycles. Price £78-5-7 tax paid.
London Office (Home Sales and
Export: [sic] 190, Strand, WC2.
Tel: TEM 2085. Grams Radiether, London.
Works: Slough. Depots in Birmingham and Glasgow.