Marconiphone advert from May 1950 depicts a picnic and their portable
radio. The radio industry knew that when the weather got warmer,
sales of portables went up. Oddly enough this advert does not state
what the dual-purposes are! The switch-on by the lid opening was a
common feature, but as the valves had to warm-up it was hardly immediate.
Summer - time to feature
the "Personal Set"
As a prelude to the Summer
Season the Marconiphone model P20B is being extensively advertised in the
National and Provincial Press as the DUAL-PURPOSE PORTABLE.
As light as a camera,
convenient as a handbag, equipped with leather carrying handle this
2-waveband battery receiver, which plays immediately the lid is opened, is
the finest and most successful "Personal" Set on the market.
Personal Set Price: £11. 19. 6. plus £2.
11. 11. tax.
Marconiphone: The Greatest Name in Radio
The Marconiphone Co. Ltd., Hayes, Middlesex.