This is the kind of set that makes a dealer’s life worth living. It’s
no trouble to sell, for it combines just those qualities your customers
want with just the price they’re prepared to pay. And it’s no trouble
after it leaves your showroom, for the ‘works’ are really sound (as in
all GEC sets) and require very little servicing. That accounts for its
popularity – on both sides of the counter.
Specification: Two waveband (Long and Medium) superhet table model
receiver for AC mains. Plastic cabinet. Provision for use of normal aerial
and earth or internal frame aerial, also for extension loud-speaker.
Illuminated dial – BBC stations in distinctive colour for easy
Model BC5243. Price £11.10.3. Tax £2.9.3 extra.
GEC Radio & Television – and a good job too!
The General Electric Co. Ltd., Magnet House, Kingsway, London WC2