|This trader advert from
April 1950 highlights the innovative "Princess" portable radio
(model P63). Looking more like a transistor radio than a valve
portable, the weird adjustable Perspex handle makes this model instantly
recognisable. Portable radios sold most in the nice weather -
making them extremely seasonal products. Listen how Ekco convinces
you that off-season sales were great!
EKCO 'Princess' Portable has done a good job during the winter, bringing
sport, news and entertainment to many people whose need is for a
lightweight personal receiver. It will be in even greater demand now
that the outdoor season is really beginning. Production has been
increased to meet this demand and adequate deliveries will help you take
full advantage of it. Order now!
Radio's most efficient and
best-looking lightweight, all-dry portable, in blue/ivory, opal and shell.
Ecko Princess Model P63:
£14 inc. tax and battery.
'Stroller' production now
in full swing - the popular MBP99 'Stroller' for round-the-house, out in
the garden or any type of holiday can also be ordered with
confidence. An efficient 4+1-valve receiver for operation on either
AC/DC mains or Batteries: 19 Gns inc. tax and batteries.
E.K. Cole Ltd.,