This trader advert from
November 1951 shows a simple enough thing - the humble fluorescent
light. Notice, however that the fixing on the end is a standard UK
bayonet. If they really did last twice as long, then surely that
would mean half of the sales - not double!
Twice the Selling power with …
Ekco Double-life Fluorescent Lamps
There’s twice the value in Ekco double-life Fluorescent Lamps –
that’s why they sell twice as fast! Feature Ekco double-life Fluorescent
Lamps and capture the new and replacement business in your area! Quicker
turn-over and more customers mean bigger profits and bigger business in
other lines, too. Stock up now with Ekco double-life Fluorescent Lamps.
Sales Offices, Illuminating Engineering Depts., Showrooms and Depots
London, 5 Vigo Street, W1 Tel Regent 7030. Cardiff, 50 Bridge Street,
Tel Cardiff 5426. Glasgow, 26 India Street, C2. Tel Central 2012. Preston,
Kent Street Works. Tel Preston 4628. Nottingham, 57 Hounds Gate. Tel
Nottingham 45862. Birmingham, 40-42 Summer Row, B’ham 3. Tel Central
Ekco-Ensign Electric Ltd.