This Baird advert from
April 1950 shows the Baird Portable TV. The built-in aerial was
probably the biggest selling point as although it shows the ubiquitous
woman carrying the TV in a window, at 37 lbs it is more of a
I suspect that a line-drawing rather than a picture meant that is wasn't
quite available yet, otherwise why not have a picture?
Nice strap line reminding of the inventor of television, John Logie Baird.
"By any standard the
Baird Portable has unusual sales appeal. It also has an important
extra selling point - the fact that it needs no aerial and no earth.
This makes it so easy in your shop or in your customers' homes. Just
plug it in to any lighting
or power point and this set gives perfect reception. The handsome
Baird Portable, weighing only 37 lbs., is easy carried from room to
room. It sell for 55 gns. (incl. p.t.) and there are no installation
expenses. Draw your customers' attention to this wonder set and
you'll draw more profits from your till."
The First name in
The wooden case looks quite
like many radios of the time:- just imagine the screen replaced by a
speaker grill. It also appears that the carrying handles double as
cooling vents on each side - clever.