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Ultra Electric Ltd: Ephemera, In Store
Various posters, stands and displays supplied by Ultra for dealers to use in store.

Ultra uses Arthur Askey in new advert series
[February 1956]


It was still a novelty for advertisers in the radio industry to use celebrities to endorse their product.  With the advent of pop music in the 1960's it became far more common. This famous comedian would have been well known and liked by the public at this time.  The image on the left shows a window bill that Ultra was sending out in February 1956 to dealers to push the new Minstrel FM/VHF radio.

Ephemera 1956