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Radio Companies: Ultra Electric Ltd:
Early 1950's, Rapid Growth and TV |
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1950
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Ultra
release the 1950 version of their popular portable, the "Twin
50". This advert from "The Wireless and Electrical
Trader" June 10, 1950 is aimed at selling to the trader; and giving
them the bullet points they need to convince their customers.
Share
check: Ultra Electric Holdings (5s): 13 May 1950, quite market at 3s
6d. 1 April 1950; 3s 7½d.10 June 1950, holding steady at 3s 7½d.
30 September 1950 3s 10½d.
Financial
News: Consolidated profit and loss account for year ending March 31
1950, shows a net trading profit of £60,642 (loss of £89,689).
Special losses, including closing of overseas branch, total £148,587.
Amount provided in previous years £90,000. Less: profit on
realization of freehold premises and other fixed assets £11,560;
provisions for taxation and royalties no longer required £4,479; leaves
net credit for the year to profit and loss account, £18,144. Debit
balance at March 31, 1949, £166,436. Net debit balance £148,292. Prices:
November 1950; increased the price of the Leader radio receiver to £21
including tax made necessary by the increase in raw materials. |
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1950
advert for the new
Twin 50 in The Wireless
and Electrical Trader. |
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1951
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Prices:
4 June 1951: Increased list prices for their television models:
V720, V721, V722, £52 7s 3d plus tax £23 10s 3d
V7206, V7216, £53 16s 3d plus tax £24 3s 3d
W720, W721, W722, £60 12s 9d plus tax £27 4s 9d
W7206, W7216, £62 1s 9d plus tax £27 17s 9d
Y720, Y721, Y722, £68 18s 6d plus tax £30 19s
Y7206, Y7216, £70 7s 6d plus tax £31 12s
Y730, Y731, Y732, £95 3s plus tax £42 14s 6d
Y306, Y7316, £96 11s 9d plus tax £43 7s 9d
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1952
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Prices:
29 March 1952: Reduced the price of their Leader T751 radio model to
£17 5s plus tax £7 7s 6d, but have increased the prices of the following
television receivers: VA72 Series (standard), £54 6s 10d plus tax £24 8s
2d; VA72 Series (fringe models), £55 15s 10d plus tax £22 1s 2d; YA72
Series (standard), £71 14s 8d plus tax £32 4s 4d; YA72 Series (fringe
models), £73 3s 8d plus tax £32 17s 4d.
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1953
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Prices:
14 April 1953: General pricing was reduced as a result of the tax
reductions in the budget (radio and radiograms 50%, televisions 50%);
Twin £17 17s 0d includes £4 6s 8d tax
Trubador £16 5s 6d includes £3 19s 0d tax
Ultragram £56 6s 9d includes £13 13s 7d tax
V72, V80 series £64 11s 6d includes £16 5s 5d tax
W80 £75 12s 0d includes £19 1s 9d tax
W72 £89 5s 0d includes £22 9s 10d tax
V84 £86 2s 0d includes £21 13s 11d
W84 £97 13s 0d includes £24 12s 2d tax
Y84 £111 6s 0d includes £28 0s 11d tax
all fringe models add £2.
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