Technology snippets in the South Wales area of the UK 1961
|Various bits of
information about radio, TV, home electrical goods and events and companies in the South Wales area.
If you have any
personal memories of these events or establishments - please let me know.
Move to Swansea (January 1961)
Prestcold announced that as their new £5M refrigerator factory near
Swansea is completed, when, it is claimed, it will be one of the largest
and most highly mechanized in Europe, the company intends to develop its
marketing organization in line with a policy of volume production.
During the next three years Prestcold intend to acquire the businesses of
their distributors in England and, in their place, create regional
marketing units which will, within limits, be autonomous in their
operation. A number of these businesses had already been purchased
and negotiations were being carried out for others.
These marketing units will operate under the control of a regional manager
and his staff who will undertake responsibility for the selling of
commercial and industrial refrigeration equipment, together with the
distribution to the retail trade of domestic refrigerators and other
appliances which will be manufactured by Prestcold. In addition,
complete service facilities will be available in each region.
Flying Saucer? Spaceship
from Mars? No, the unusual disc-shaped object shown in this picture is
neither of these. It is the ultra-modern showroom at Prestcold's
giant new factory at Swansea, South Wales.
Talking Dustbin "Stops 'Em and Actually Sells" (April 1961)
Dealer C.G. Barrett, of Barretts (Wales) Ltd., Penycraig, Rhondda, has
though up an unorthodox way of tackling the replacement market. His
recipe for a selling stunt, devised in co-operation with Ferranti, is:-
First acquire a dustbin - preferably one that is clean, wholesome and
bright looking. Place this to one side of the main showroom doorway
and twix lid and rim fix a vintage radio - draw one from retirement if
necessary - but the speaker should still function, for this must be wired
to a tape recorder concealed in the shop. Pre-record and pipe at regular
intervals through the battered radio a message using the best male and female
voices available. The message dependant, of course, on one's own
special attractions, should run something like this:
Man: Hello. Hello there. Yes, it's me talking. Over
here. I was a teenage radio and feeling my years. (Effect:
heavy interference.) Like that.
Man: Now I've been part exchanged for a brand new Ferranti TV set.
And if you have an old radio at home, you could do the same.
Woman: You'll find Barretts offer most generous terms. Even 6d in
the slot TV.
Man: And Barretts have other things to show.
Man and Woman go on to list some other attractions and round off the
Man: All on no deposit credit sale terms or easy hire purchase if you
wish. Come into Barretts right away.
Woman: Just a minute. Is TV reception difficult where you
live? Ask about Barretts piped TV.
Man: Yes, there are so many good things at Barretts. Come and look
around. We'll be glad to show you. Step inside now.
It's the unorthodox that sells today - and this dealer / manufacturer
tie-up proves that the salesman's brainwave or gimmick can and does
succeed where traditional methods would little more than
The Dustbin Salesman.
The picture shows passers-by intrigued
by a sales commentary relayed through
an old radio...... ostensibly
in a dustbin placed in the showroom
doorway at Barretts (Wales) Ltd.,
By the end of 1961 Barretts
branches and were later in the year using
the same idea with a cardboard cut out
|BBC Welsh TV - Early
Development Plans Not Accepted by PMG (September 1961)
Plans by the BBC for the early development of television in Wales have not
been accepted by the Postmaster-General, the BBC governors announced on
Tuesday of this week.
The scheme required the allocation of a Band III channel for a new
transmitter to serve South Wales and another for a new transmitter at
The PO refusal rests on the desire not to prejudice and recommendations
the Pilkington Committee might make for and long-term solution for a
unified Welsh television service. Reconsideration is promised when
|Truvox Local Exhibitions -
at 18 Centres This Autumn (September 1961)
All bona-fide radio and electrical retailers are welcomed to a series of
local exhibitions which Truvox Ltd., of Neasden Lane, London, NW10 have
organized in order to shoe their new products to the trade. At these
exhibitions new Truvox two- or four- track tape recorders, tape decks and
Hi-Fi tape decks with tape pre-amplifiers will be exhibited... In
addition, the company's industrial floor-cleaning machines will be
displayed. The time-table and venues of these local shows, which
will be open from 10.30 am to 6.30 pm, are as follows;
... Swansea, The Billingsley Room, The Dragon Hotel, September 18-19...
|Old Sets as Full HP Deposits
- Firm Fined (November 1961)
Following an advertisement in a local paper offering to accept old radio
and television sets and other appliances as full hire purchase deposits
for 1961 model television sets, Gwyn Davies & Sons (Furnishers) Ltd.,
of Newport, Mon., were fined a total of £80, for eight summonses, with
£31 10s costs, by Newport magistrates court, for offences against credit
It was stated by the prosecution that accepting old appliances without
inspecting them as deposits broke the Credit Sale Agreements (Control)
Order, 1960, and was bad for other traders who complied with the
law. The firm did not bother to assess the value of goods accepted,
it was stated, and some were in bad repair.
A submission by the defence that they had no case to answer was
dismissed. The firm pleaded not guilty. It was asked that the openness
of the firm's actions be taken into account.
|Social Events: Hoover Staff
Christmas Party (December 1961)
Part of Hoover Ltd.'s employee relations policy is to entertain their
15,500 UK employees and their wives and children at Christmas and New Year
time, and these parties are being held this year as usual. There
will be socials for the employees at the various factories and Hoover
establishments. Parties for the children of employees were held
December 9 and 16 at the Cambuslang, Lanarkshire, factory and a visit to
the Circus was planned also for the older children.
Similar parties were held on the same dates at the Merthyr Tydfil, Glamorgan,
factory group and here the older children were taken to see Red Riding
Hood. Nearly 1,500 children of employees at the Perivale, Middlesex,
factory will be taken to see the Wizard of Oz at the Empire Pool, Wembley,
on February 3. The High Wycombe factory held their children's party
on December 2.
Traditional Christmas dinners will be served to employees at the factory
groups in England, Scotland and Wales. One of these will be in the
middle of the night when between 2 and 2.30am on December 19 at Perivale,
Middlesex, some 350 night shift workers will sit down to their Christmas