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Bric-a-brac: Mazda Blotter (for electric lamps)

Mazda blotter

Blotter No. 2289a, March 20, 1915
Albert Frost & Sons, Printers, Rugby, England

This promotional ink-blotter extols the virtues of the Mazda "Drawn Wire" electric lamps (or to us bulbs) available at the time.

The blotter is two-layer, white printed card on the top and pink blotter underneath.  I do not know if this was a Mazda series, a technology series, or Frost & Son general promotional series.  By the large serial number one assumes that there were quite a few variations of these blotters.  Notice the pip-top glass envelope and multi-filament lamp typical of this era.  This example has (thankfully) never been used.

The lower quarter had an area for customisation.  This particular one is stamped in black ink with;

Payne, Howard & Co.
Electrical Engineers,
92 Fawe Park Road
Putney, S.W.
Telephone No.- Putney 646